Candy Salad
3 billion views. One bag.
The TikTok candy-salad craze, pre-mixed for you — worms, fish, skulls and sour beads in one sweet & sour bag. No artificial dyes.
A SmartWorks Consumer Products brand
Built on Sweetness
The viral, flavor-packed treats taking over feeds — and flying off retail shelves. Zimply Foods is your wholesale partner for the candy everyone's talking about.
★ 15+ years of industry experience
★ Trusted by retailers nationwide
15+ YearsOf candy expertise
Wholesale PartnerServing retailers nationwide
Always On-TrendViral, kid-loved lines
USA-BasedSomerset, New Jersey
Crave it. Feel good about it.
Trend-driven lines built to ride the wave and own the shelf — from billion-view viral hits to a better-for-you range buyers are begging for.
Crystal Crunch
The crunch that broke the internet.
A crystal-clear shell that snaps like glass over a juicy, chewy core. Not just candy — a sensory adventure. Hear it. Feel it.
Sour Blasters
Warning: face-scrunching levels of sour.
Sour-dusted shell, juicy gush inside — the reaction candy built for the dare, the duet, the "you HAVE to try this."
Peelablez
Peel it. Reveal it. Devour it.
Peel the outer layer, reveal the chewy core, double the fruity flavor. The most satisfying gummy on the shelf — ASMR you can eat.
Fluffimals
Where play and yum come together as one.
Squishy 3D marshmallow friends from the world of Fluffville — meet Fizzie, Blizzie, Meowmie & Sloffee. Collect all four.
Milk Mates
Plain milk walks in. Magic walks out.
Dip a Milk Mates straw into a glass of milk and sip — the flavor beads turn boring milk into the best drink of the day.
Mystery Dumpling
The viral squishy dumpling — now you can eat it.
Squish it
Stretch it
Eat it
Soft, chewy, stretchy mochi-marshmallow treats riding three viral trends at once — squishy dumplings, mochi candy, and kawaii character marshmallows. Premium tropical flavors hiding in every bite (think ube, matcha, lychee, passionfruit, mango and more), with mini chopsticks tucked into every bag. What flavor's in which dumpling? That's the mystery.
🍵matcha
🍠ube
🌸lychee
🥭mango
🍑peach
Why stock Zimply?
We're not just sweet — we're a serious partner for your candy aisle.
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Built on trends
Every line rides a proven viral wave — peelable, crunchy, sour, squishy. The hashtag does the marketing for you.
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Irresistible appeal
Bright, character-driven, screenshot-worthy packaging that earns the second look — and the impulse buy.
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Full-range partner
From viral indulgence to a clean better-for-you line — one supplier covers the whole modern candy aisle.
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Reliable supply
Backed by 15+ years of SmartWorks importing & distribution muscle. Order with confidence.
Our Story
Life is sweeter when shared
Born from the trusted foundation of SmartWorks Consumer Products, Zimply Foods was created to bring delicious, fun-first sweets to kids and adults of all ages.
We're a trusted wholesale partner, pairing 15+ years of proven expertise with a fresh, energetic spirit focused entirely on confections that move.
Zimply Foods — Simply Sweet.
Become a Retail PartnerLet's put Zimply on your shelves
Tell us a little about your business and what you'd like to carry — we'll be in touch shortly.